Founded in Nashville, TN

About Trades Champion

We build websites, run local SEO, and manage reviews for home service businesses — so when homeowners in your area need help, they find you first and call you, not the franchise down the road.

Our story

Why We Bet on the Independents

Owning a trades business is still one of the best ways to build real wealth from hard, honest work. You learn a skill, you earn a reputation, and every job done right brings in the next one. We want more independent operators to make it.

But the field is tilting. National franchises and private-equity-backed chains are buying up local shops and outspending everyone on ads. And the agencies that promise to help independents fight back usually charge big fees, make big promises, and send a glossy report full of charts every month while the phone stays quiet.

So we did the homework first. We studied thousands of contractor websites and Google Business Profiles to learn what separates the shops that win from the ones that stall — what earns a homeowner's call, and what sends them to the next listing. Every client plan starts from those findings, built around what new customers care about most.

Built on research:Plans shaped by what homeowners reward, and punish, across thousands of listings
Trades only:Contractors are the only clients we take on
Judged by booked jobs:Not pretty charts. If your phone isn't ringing more, we haven't done our job

What We Stand For

Our Values
Results, Not Activity
We measure our work in calls, bookings, and revenue, and let the numbers decide what we do next.
Your Business First
We learn how your shop runs and which jobs you want more of, then build the plan around that.
Always Improving
Google and homeowner habits keep changing. We keep testing and adjusting so you don't fall behind.
No Surprises
Fixed prices, plain-English reports, and straight answers. You'll always know what we're doing and why.
The team

Meet the Team

A small, senior team. When you hire us, you work directly with the people doing the work.

Damon Morgan

Founder & Lead Strategist

Marketing strategist with 20 years of experience. Damon founded Trades Champion to help local contractors win against national franchises and private-equity-backed competitors.

Digital StrategySEOAnalytics

Gavin Dudley

Lead Developer

Gavin brings a decade of experience building high-performance websites and executing the technical SEO that turns searches into qualified leads.

Web DevelopmentPerformance OptimizationTechnical SEO
Why it matters

The Local Market, By the Numbers

We built Trades Champion around how homeowners actually find, judge, and hire a contractor today.

76%
Search Local, Act Fast
Most “near me” phone searches lead to a visit within 24 hours.
Source: Think with Google, 2016
46%
Judge You by Your Site
Nearly half of visitors trust a website based on how it looks.
Source: Stanford Web Credibility, 2003
68%
Screen by Reviews
Most customers won’t use a local business rated under 4 stars.
Source: BrightLocal, 2026
123%
Won’t Wait on Slow Sites
Slow-loading mobile pages more than double early site abandonment.
Source: Think with Google, 2018
Let's talk

Ready to Work With Our Team?

Let's discuss how we can help you show up online, win local jobs, and grow the business you always envisioned.